First Day Dealings

DP Poland PLC(“the Company”)

First day of dealings on AIM

DP Poland PLC, the owner of the exclusive rights to develop and operate Domino’s Pizza stores in Poland, announces that at 8am today its shares were admitted to trading on the AIM market of the London Stock Exchange.

Placing and admission statistics

  • Placing Price 50 pence
  • Gross proceeds raised by the Placing £6,5000,000
  • Number of Ordinary Shares in issues prior to the Placing 6,778,572*
  • Number of Placing Shares being issued pursuant to the Placing on behalf of the Company 13,000,000
  • Percentage of the Enlarged Share Capital represented by the Placing Shares 65.73%
  • Number of Ordinary Shares in issue immediately following Placing and Admission 19,778,572*
  • Market capitalisation of the Company following the Placing at the Placing price £9,889,286
  • Estimated new proceeds receivable by the Company pursuant to the Placing after expenses (excluding VAT) £5,720,000
  • International security identification number (ISIN)GB00B3Q74M51 AIM symbol/TIDM DPP

* Including 2,445,238 Ordinary Shares held by the trustees of the EBT for the purposes of the share incentive schemes.

Richard Worthington, Executive Chairman, said:

“The successful completion of our listing underlines the strength of the opportunity to develop a significant business in Poland with the Domino’s Pizza brand. We are delighted that institutional investors have chosen to again support the management team who were behind a similar business in Poland, where it grew to a market leading position and subsequently realising significant shareholder value though a trade sale.

“We now have the capital required to launch Domino’s Pizza in Poland and to capitalise on that opportunity.”

Background to DP Poland plc

  • DP Poland (AIM symbol to be DPP) is a newly established company which has secured the exclusive master franchise for Domino’s Pizza in Poland
  • Domino’s Pizza is the world’s leading pizza delivery brand. The brand has global appeal with 9,000 outlets in 60 countries as diverse as the UK, Mexico, India, USA and France
  • The master franchise has been secured by a management team including Richard Worthington and Peter Shaw, who have a proven track record in Poland having been part of the core team that developed coffeeheaven international into a leading coffee bar brand in Poland with a 23% market share of the Polish coffee bar market, before the business was sold to Costa Coffee Ltd for £36 million (February 2010)
  • Following detailed market research, the Directors believe there is a significant opportunity for Domino’s Pizza to lead the home delivery pizza market in Poland, a country with a population 2/3rds the size of the UK, and raise the standards of a fragmented and un-focussed home delivery pizza service by developing a high quality pizza delivery offering with superior quality product and industry leading customer service, synonymous with the Domino’s Pizza brand ethos
  • Importantly, DP Poland will include on their menu pizzas which are tailored to its local market eg. using traditional Polish sausage, regional cheeses and local vegetables and more broadly the general offerings will be tailored to the Polish market leveraging the management’s significant local experience in the food and drink business
  • The management aim to roll out 50+ Domino’s Pizza stores in 4-5 years, predominantly in Warsaw. A wider national roll out and sub-franchising will be considered later in the development programme.

28 July 2010

Enquiries:

  • c/o College Hill: 020 7457 2020DP Poland PLC
  • Richard Worthington, Executive Chairman
  • Peter Shaw, Marketing Director
  • 020 7457 2020 College Hill
  • Matthew Smallwood
  • Justine Warren
  • 020 7107 8000 Seymour Pierce
  • Jeremy Porter
  • Catherine Leftley

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