Domino’s Store Model
Domino’s Pizza has a simple, cost-effective store model. Stores are designed for delivery and takeaway and beyond a few small tables and chairs do not offer facilities to eat in. As a result, the stores require relatively little floor space and require limited capital for store fit out.
The operating model is designed to ensure consistent product quality, quick and reliable service, production efficiency and controllable costs. All key aspects of the operation of a store are specified by Domino’s Pizza International (DPI), from administrative systems to product and service standards.
Each store services a defined delivery area designed to ensure that pizzas can be delivered within 30 minutes of an order being received. Stores are in areas of high population density, particularly targeting areas with younger, more affluent residents. DPP’s research shows that consumers aged between 25-35 are the most frequent consumers of home delivery pizza and they are the brand’s primary focus.
Stores are fitted out with a high-quality customer area that is consistent with the latest international Domino’s store design.
All stores use Domino’s Pizza’s PULSE™ point-of-sale system. The benefits of PULSE include touch screen ordering, administrative and reporting capabilities and a customer relationship management tool that enables customer recognition and tracking of customer preferences.
Pizza Theatre Store Concept
It is a store design with particular focus on creating a high-quality consumer environment within an efficient store footprint and with a highly cost effective fit-out. The Pizza Theatre store concept incorporates the best store design from USA and Australia.
Pizza theatre brings pizza making to the front of the store to enhance the brand experience for our carry-out customers. All of our new stores are built in-line with Pizza Theatre store concept.
These pictures are of the Domino’s Pizza store in Piaseczno, a suburb of Warsaw.